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Children learn about themselves and their world through the toys they play with.  A Black doll is seen as a human being, and is therefore a powerful tool to develop and enhance self-image in a Black child. Dolls often become versions of the child themselves and are a safe way for children to express new ideas and feelings. Afrocentric dolls are imperative for the well-being of black children.

African American dolls portray children of colour in a positive light and help provide a healthy dose of self-love and self-esteem.  Therefore, Black dolls and other playthings that reflect a child’s image positively are extremely important for children of colour. At Knowledge Bookstore we believe that it is imperative that we provide the tools for the next generation of Black children to grow and strive knowing that they are beautiful.