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Kwanzaa a celebration of family, community and culture is observed from December 26 to January 1, culminating in a feast and gift-giving. Kwanzaa is not a religious or a political holiday. Kwanzaa is a reflective holiday, a time for African- Americans to think about their culture, history and community. Knowledge Bookstore celebrates Kwanzaa on December 26th each year and continues to provide the tools for teaching the seven principles and for celebrating our heritage.